Brand Manager (NESCAFÉ Street Café & WPS Starbucks) - Nestlé Professional

The creation of exceptional out of home food experiences is the business of Nestlé Professional. We are a food and beverage company dedicated to partnering in and furthering the business of everyone involved in the foodservice and hospitality industry. Our passion is food and beverages and our aim is to develop close relationships with all our partners and use our global experience and know-how to share new, profitable, business ideas, trends and insights to ultimately help you achieve ongoing consumer satisfaction through our brands, products and solutions. Whatever your business challenges, ideas or opportunities, we will work by your side to help you realise the success you dreamed of and to always provide a memorable culinary experience for your guests. We are not just in the business of food and beverages but dedicated to delivering exceptional satisfaction on every plate and cup, dedicated to making more possible, with you. Learn more by visiting www.global.nestleprofessional.com.

POSITION SNAPSHOT

Location: Bangkok, Pathumwan

Company: Nestlé

Business Unit/Division: Coffee & Creamer

Full-time

Bachelor’s Degree in Marketing, Business Administration, or related field

Minimum 5 years of experience in brand management

Good English & Thai communication skill is a must

A DAY IN THE LIFE…

Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand.
Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

ARE YOU A FIT?

Bachelor’s degree in Marketing, Business Administration or related field.
Minimum 5 years of experience in Brand Management from FMCG (MNC)
Strong in people & project management.
Experienced in business planning, monitoring, analysis, and strategizing.
Leadership & coaching principles.
Computer Literacy.
Good command in English & Thai.

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

The creation of exceptional out of home food experiences is the business of Nestlé Professional. We are a food and beverage company dedicated to partnering in and furthering the business of everyone involved in the foodservice and hospitality industry. Our passion is food and beverages and our aim is to develop close relationships with all our partners and use our global experience and know-how to share new, profitable, business ideas, trends and insights to ultimately help you achieve ongoing consumer satisfaction through our brands, products and solutions. Whatever your business challenges, ideas or opportunities, we will work by your side to help you realise the success you dreamed of and to always provide a memorable culinary experience for your guests. We are not just in the business of food and beverages but dedicated to delivering exceptional satisfaction on every plate and cup, dedicated to making more possible, with you. Learn more by visiting www.global.nestleprofessional.com.